The Initial Idea

We always knew that we would like to work with Cara Hammond because she is related to the other two members of the group and I personally like her songs. we would have good access to Cara meaning that we could film whenever we wanted and throw ideas at her which she could instantly tell us if she liked them or not making the idea process a whole lot faster and easier.
  
The first part of creating the video was to decide on which song we would be making the video for, Cara had told us three songs that she would like a music video for these included, 'Mad', 'Shine' and 'You were supposed to like me'. These are the song that Cara would like to do because they are three of her newer songs.

 Example of  'Shine'

Shine is a sad song about the low points in a relationship, although this song is very good, we decided that we wanted more of an uplifting song that has a lot of changing pace through out as this would give us something to pace to in the edit.

Unfortunately there is not an example of Mad, but Mad is also very depressing song, and the tone of the music is the same throughout the song. We had an idea for Mad that revolved around a war theme although we thought against it as we didn't feel it was viable.

The song 'You were supposed to like me' is the most uplifting song out of the three and the only song that features a band. This song also has a lot of narrative which means that it was easier to come up with ideas for it, in the end this song was the obvious choice.

The first idea we had for this song was to have the main singer Cara to have a boyfriend who she was in love with, this boy would then have an affair with another girl. After discussing the idea with Cara  we learned that we had misinterpreted the song and that the song was not about a bad relationship at all. Cara told us that the song wasn't about a bad boyfriend and that she didn't want to come across as being a 'nagging girlfriend' or to come across as being a victim. She then told us that the song was more about a friendship in which the girl liked the boy without the boy knowing this meant a complete change of idea.

Cara gave us some of her own ideas which Luke gave suggestions to these included;

• She wanted it to start in the bedroom with her in bed
• Cara then wanted to wake up singing 
• Luke suggested top her that we could use a hidden transition with the covers which would take her to another location
• Cara also told us that she wanted a choreographed dance in a park which would lead to a city location.
• She then wanted a flash mob in chester.
• Luke also thought it would be a nice idea to have her guitar change throughout the music video.

All three of us discussed these ideas and decided that we liked the idea of starting in her bedroom, but we didn't want her to be asleep when it started because there are a lot of student films that start in this manor, instead we wanted Cara to be sitting on her bed watching a film with a boy. We didn't like the idea of having a choreographed dance as we thought this would look tacky if it wasn't done right and none of us are choreographers or dancers which means we were not comfortable with having dancers in the video. The flash mob idea was a good idea but again none of us have any experience choreographing such an event and we also didn't feel as if it would fit with the rest of the video.


The main narrative changed from a relationship to a friendship with one of the friends (the girl) want to be more then friends, we wanted to use the same concept as used in the Robbie Williams music video 'Candy' (Below)

In this video Robbie Williams acts as a Guardian angel for the girl in the video and follows her stopping her from getting into trouble, we came up with the idea of of Cara following the boy she likes as he meets up with his friends and another girl.

These shots which we called the 'Narrative shots' would be inter-cut with shots of Cara and a band playing the song.


First I had come up with the idea of filming the band shots on a Pier as this would be a location that would look visually appealing to the audience. The only problem was that the practicality of this wasn't viable as we would have to get ourselves, Cara, the band, the bands Equipment and our equipment tot eh nearest pier (if that looked good enough). In the end we decided to use an empty  warehouse for the Band scene.
The warehouse would be lit in the same way in which the Mcfly 'That's the truth' Video (Below) was lit.

This means that the Band would be lit from behind which will darken the surroundings behind them.

I also wanted the video to contain some hidden transitions that would make the video more fun and more entertaining this would be done in the same manner in which the video 'Never ever' by Taylor swift uses. (Below)

We later developed the idea further, for instance we changed the warehouse scene to just having Cara and the band playing the song instead of having a large crowd, I also thought that a good way to link the narrative with the band playing in the Warehouse would be to project some of the narrative on the wall behind the band and although this may be difficult will be visually worth it. I also suggested that we should use glitter in the warehouse scene as this would make these shots more entertaining and would be a bit different.

With the narrative I thought that it would be a good idea to have the main boy meet his friends and to have Cara go behind them and pull faces behind them this would add a little more fun to the video. There is also a part of the video in which we wanted Cara to be revealed to the audience as the boy and his girlfriend part after hugging, she would then sing a line from the song and I thought it would be a good idea for Cara to interact with the camera and she would nod to the left which would initiate a whip pan which would end at Cara being between the two lovers as they sat on swings.