Speaking with Cara was a very good way of developing the idea for the music video, we were able to tell her the ideas we had and she could tells us if she liked them or not. It was also good to discuss her own ideas about the film as this gave us an understanding of what she wanted form us and of what she wanted the music video to be like.
We used Skype to keep in contact with Cara and to discuss developments with her, this also gave her an opportunity to tell us any more ideas that she had.
These Skype sessions were extremely useful as it was a chance to interact with the artist and be given feedback on all of our plans, at first we had misinterpreted the song and took a whole different meaning from it, which meant that the idea that we had created was completely wrong for the song and it was in one of these Skype sessions that Cara explained to us what she wrote the song about and what the themes of the song were.
From this we were able to re-think and re-vamp our idea into something that was right for the song, something Cara likes and something that would appeal to the audience.
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